Bridging the gap between marketing strategy and execution

ABOUT

Shobhana Viswanathan is an accomplished global marketing leader with 15 years of experience directing product marketing, alliance marketing and sales organizations. She excels at launching new products, creating world-class content, defining GTM strategies, building, and motivating teams, in high growth environments. She has worked in both startup and large companies including IBM, VMware and Sun Microsystem both in the U.S as well in India.

Specialties:

Product & Solution Marketing
Cloud and Virtualization Subject Matter Expert
SaaS
People Management
Global Sales Enablement
Content & Collateral Development
Product Messaging

Competitive Analysis
Press & Analyst Relations
Cloud Native Architecture
Product Strategy & Pricing
New Product Launches
Alliance & Partner Marketing
Sales Tool Development

Shobhana is a dynamic and thoughtful marketing leader with all the skills to drive and lead GTM strategies within a marketing organization. She is exceptionally articulate and can communicate with all levels of the organizations to navigate complex organizations and influence C-level leaders. She architected a joint marketing strategy with measurable KPIs built on customer and partner insights resulting in better ROI for her company.
Shobhana would be an excellent addition to any leadership team. I would recommend her without reservation and would work with her again.

Karen SageChief Marketing Officer at MercuryGate International

Shobhana is a savvy marketing expert with many years of experience in enterprise technology marketing, at the highest levels. I worked with her to help create specialized content to educate the world of IT professionals about the the value and benefits of VMware technologies. Throughout these projects, Shobhana’s years of marketing experience helped to make the end result better and the content successful. Any enterprise tech company would be fortunate to have Shobhana as part of their marketing group.

David DavisPartner Actual Tech Media

Shobhana has extensive marketing experience plus a rich blend of technical and business development skills. A creative and innovative thinker, Shobhana is a friendly collaborator with a can-do attitude.

Rich SchwerinDigital Content Strategist, VMware Digital Marketing

Shobhana was a great partner, she understands our combined value proposition and worked diligently with my team to align priorities and sharpen our go to market strategies

Wael MohammedPresident, Trend Micro

PORTFOLIO

All 17 /BLOGS 1 /BOOKS 1 /COLLATERAL 4 /INFLUENCER MARKETING 4 /INFOGRAPHICS 3 /MESSAGING 1 /VIDEOS 3

SPEAKING

Shobhana Viswanathan likes to share her marketing insights at women’s conferences and at other venues. To contact her, for a speaking opportunity

Contact Shobhana

GET IN TOUCH

I love talking with like-minded people and businesses working to make the world a better place. If you’re interested in chatting or want to enlist my marketing expertise drop me a line and I’ll get back to you as soon as I can.