MY RESUME

Senior marketing professional leveraging experience with world-class companies in diverse product and solution categories to lead end-to-end product marketing, business development, and go-to-market strategies across the Americas, EMEA, and Asia Pacific, and build global market presence and demand, while positioning companies as thought leaders and competitive players. Proven track record to capture multimillion-dollar growth by forming lucrative partnerships, creating GTM strategies and execution plans, content and sales enablement and marketing programs. Core competencies include:

Product & Solution Marketing | Cloud and Virtualization Subject Matter Expert | SaaS | People Management | Global Sales Enablement | Content & Collateral Development | Product Messaging | Sales Tool Development | Competitor Product Analysis | Press & Analyst Relations |Cloud Native Architecture | Product Strategy & Pricing | New Product Launches | Alliance & Partner Marketing

Professional Experience

VMware (2015-Present)

Head of Product Marketing, Cloud Management Business Unit

  • Led three major product launches for the Business Unit, with full ownership of GTM strategy; marketing plan; positioning; and content development, including messaging and social media.
  • Demonstrated stellar leadership to lead the marketing team and build consensus for execution from leaders across product management, AR/PR and sales.
  • Managed cross-functional projects to integrate new products and features into the roadmap and GTM approach and drive adoption.
  • Collaborated with product and engineering partners to understand and shape new products to align to the right markets.
  • Oversaw a $500K budget and third party vendors to create buyer’s journey assets and ROI calculator.

Achievements:

  • Led a highly-successful project that defined evolving personas and mapped content to specific customer journey stages.
  • Spearheaded vRealize Network Insight launch, including messaging and content for entire product line, web content (10+ content assets); AR/PR; sales enablement; and VMworld sessions.
  • Enhanced the customer experience after authoring “CMP (Cloud Management Platform) for Dummies,” which became a top downloaded asset for an IT automating campaign.
  • Revamped for CMP website, as well as blog posts, collateral materials and white papers and also co-wrote an analyst paper.
  • Achieved an 80% win rate after creating and executing a competitive program, including video; infographics; and FAQs.
  • Lowered the bounce rate by 10% and increased website traffic by 20%.
  • Chosen by management to lead speaking opportunities at customer sites as well as webinars, including collecting feedback from clients.

Neustar (2014 – 2015)

Director of Product Marketing

  • Spearheaded security and marketing analytics portfolio. Created marketing plan, go-to-market strategy, messaging and positioning for product family with annual revenue of over $50M.
  • Established product marketing practice from ground up in a company that was pivoting from an old business model to a brand new business model. Established new product category with analysts and press.
  • Led a product marketing team, cross-functional new product development, business planning, product launches, positioning, market segmentation, sales training, and public relations strategy for $ 80M product line.
  • Presented on technology and products in formal and informal settings – sales calls, and industry, partner, and corporate events. Trained sales organization and channel partners on capabilities and competitive differentiation.

Egnyte (2012 – 2014)

Director of Product & Partner Marketing

  • Created marketing plan, segmentation and positioning for cloud (SaaS) file sharing and collaboration product. Launched developer portal (20 developers in beta) and technology partner program with over 25 technology partners.
  • Led marketing team to create results based content and campaigns. Provided leadership in product messaging, branding, naming, positioning and pricing. Built channel marketing tools and programs to drive product adoption.
  • Worked with other senior leaders within the company to define and execute against an aggressive set of goals, and to build the company’s brand in the market and help fuel rapid growth.
  • Provided leadership in product messaging, branding, naming, positioning and pricing, represented company in industry events. Drove content for website, analyst white papers and syndicated content.

VMware (2007 – 2012)

Senior Solutions Marketing Manager (2008 – 2012)

  • Directed team on planning, channel programs, messaging, and solution lifecycle for security and management partner ecosystem, including Symantec, Trend Micro, CA, BMC, RSA, and McAfee. Drove partner participation at VMWorld event.
  • Defined go-to-market approach for key technology alliances . Managed marketing campaigns and sales training in EMEA and Asia Pacific. Boosted qualified sales leads by improving key alliance relationships and driving messaging. Managed $2M budget.
  • Steered joint effort with eight major partners to gain thought leadership in cloud security category, generating 1.5 million impressions, 1,500 leads, and $700K through deal.
  • Rolled out VMSafe program for security partners (~20 partners) and repositioned vShield as key cloud solution. VMSafe was an open API based approach to security.
  • Expanded pipeline $10M+ by launching Alliance Affiliate program focused on company’s data protection category, including backup and recovery products.

Senior Product Marketing Manager (2007 – 2008)

  • Led market sizing, product/solution strategy, messaging, pricing, go-to-market, market/competitive research, and alliance marketing for storage products in the Americas, EMEA, and Asia Pacific regions; managed 20-person cross-functional team.
  • Built awareness of partner solutions by developing messaging maps and product strategy. Obtained referral business by forming and maintaining customer relationships.

Worked closely with programs and field marketing to build global demand generation campaigns, as well as with corporate communications to build and execute against an influencer strategy focused on key press and analysts.

Sun Microsystems (2005 – 2007)

Senior Product Marketing Manager

  • Managed outbound marketing, including analyst relations, press releases, e-marketing campaigns, and go-to-market strategy, for company’s $60M Sun Cluster product line.
  • Contributed to messaging, pricing, positioning, new launches, and defining value proposition within multiple verticals. Created marketing collateral, sales tools, and public relations strategies.
  • Oversaw relationships with vendors, creative team, and ad agency. Collaborated with corporate branding team to develop high-impact materials, including white papers, web-based training, and product demos; published articles in industry journals.

Education

Master of Business Administration (M.B.A.) – Indian Institute of Management, Bangalore

Bachelor of Science (B.S.), Electrical Engineering – Bangalore University