The 5 Whys of Data Driven Marketing
-Whys: A best practice that helps you get to the root cause of a problem. Created by the Toyota Motor Corporation, it has been used in manufacturing operations for years. the 5-Whys concept is based on the fact that by asking the question “why” after each explanation of problem, by the fifth “why” you will […]
7 Reasons I Like LinkedIn better than Facebook
Being an early adopter of new technology, I jumped on both LinkedIn and Facebook early on. It was much later that many of my personal and professional peers crossed the chasm and started accepting my invites to join my network! While I have mixed feelings about the benefits social networks can offer to society at […]
The Evolution of The Modern Marketer: Say Hello to the Marketing Technologist
Over the course of 6 million years, humans have evolved into the brainy if crazy, bipedal apes that inhabit Planet Earth today. I believe it was Linnaeus who christened us with our biological name Homo Sapiens (which incidentally means “wise man”). And maybe we are wise with our language, our art, our technology and our […]
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SHOBHANA VISWANATHAN
Shobhana Viswanathan is an accomplished global marketing leader with 15 years of experience directing product marketing, alliance marketing and sales organizations. She excels at launching new products, creating world-class content defining GTM strategies, building, and motivating teams, in high growth environments. She has worked in both startup and large companies including IBM, VMware and Sun Microsystem both in the U.S as well in India.