Entries by shobhana

The 5 Whys of Data Driven Marketing

-Whys: A best practice that helps you get to the root cause of a problem. Created by the Toyota Motor Corporation, it has been used in manufacturing operations for years. the 5-Whys concept is based on the fact that by asking the question “why” after each explanation of problem, by the fifth “why” you will […]

7 Reasons I Like LinkedIn better than Facebook

Being an early adopter of new technology, I jumped on both LinkedIn and Facebook early on. It was much later that many of my personal and professional peers crossed the chasm and started accepting my invites to join my network! While I have mixed feelings about the benefits social networks can offer to society at […]